Spike
Spike is a native ad network with a difference. Focused on premium business audiences, Spike has established a network of premium website partners in Australia with an audience of business owners and other high-net-worth individuals.
Publishers who join the Spike network can ‘plug and play’ Spike ad units, immediately monetising their existing audience. With the revenue between the publisher and Spike Native Network split 50%, Spike believes in fairly rewarding publishers for their audience. With the premium positioning of Spike, publishers existing content isn’t cheapened by having low quality click bait style headlines alongside their own content. With higher quality advertisers on the network, higher CPC and CTR are enjoyed by Spike publisher partners.
Payments are made to publishers monthly, determined by the number of clicks generated through their websites. Real-time reporting is available at all times to publishers through the simple to use publisher admin interface.
Revcontent is the fastest growing content recommendation / native ad network, and even starting 5 years after Outbrain and Taboola, they are quickly catching up and even surpassing. According to comScore, their network reaches more users than Amazon and YouTube. A few of their exclusive partnerships are names like Newsweek, International Business Times, The Christian Post, Diply, Heavy.com, and more.
With their recent acquisition of the largest European content recommendation network, Revcontent is quickly scaling globally. Their network generates higher revenue and higher engagement rates for their partners by focusing on selectivity; they deny 98% of the sites that apply.
They are also widely recognized for their targeting capabilities. They offer more control and transparency in their platform than any other network. Advertisers have the ability to target based on geo-location, mobile operating system device, brand, and they recently launched the only retargeting pixel available in content recommendation.
As part of continuous product improvement efforts, they’ve just launched Revcontent v2, which features an intuitive user interface that enables transparent reporting and easier customization of widgets. Revcontent is quickly closing the gap between itself and its larger competitors. Here’s what a representative from Revcontent had to say:
Lots of our users split test between us, Taboola, and Outbrain and sign on with us. A lot of our business comes from advertisers and publishers who used other discovery content platforms for years but grew tired of not making any money or not having a rep in the company, so they sign on with us.
AdNow is a native ad network that’s been in the business since 2014. It currently has over 190k partners and serves well over 4 billion impressions to over 900 million users worldwide, monthly.
The network generates revenue by showing targeted content recommendations on your website or mobile app – picked from their sponsored content marketplace providers. Keep in mind, sites/apps with a predominantly female audience are best positioned to make the most ad revenue from AdNow.
The registration and setup barely take 5 minutes. You get a widget code that is compatible with other ad systems on your site/app. And you start out with $20 payouts, received weekly via Paypal or Wire.
As with Taboola, AdNow lets you promote your content through their self-serve platform for up to 50% boost in page views. Unlike Taboola, the ads are pre-moderated (read: safe). If you need it, you can get a personal manager who speaks your language for help.
Editor’s Tip: If your site/app niche falls under the AdNow profile categories like health, beauty, lifestyle, et al — place the AdNow widget at the bottom of the articles to raise your CTR to 2% or higher. You can check their official thread on DigitalPoint forum here for more information.
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